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Wednesday, January 25, 2006

 
Pixarland

Now that Disney has agreed to purchase Pixar for $7.4 billion and has named John Lasseter as Principal Creative Advisor at Walt Disney Imagineering, why not re-themed the much maligned Disney's California Adventure theme park into Pixarland? It's already halfway there already with the additions of a bug's land and Monsters, Inc. Mike & Sulley to the Rescue! attraction.

It would be expensive to move the Buzz Lightyear attraction from Tomorrowland in Disneyland but it should work fine as a replacement to Golden Dreams utilizing that building and some of the adjacent facilities in the current San Francisco District. It might be a good idea to halt the Finding Nemo subs attraction currently slotted for Tomorrowland and put it out in Paradise Bay instead. There's plenty of room in the Timon lot for a Cars-based attraction. Oh, the possibilities!

The Disneyland Resort would then have two well-defined theme parks -- Disneyland and Pixarland. With the popularity of the Pixar movies, such a re-theming of DCA would be a slam dunk in increasing attendance what is said to be an underperforming second gate.

As Pixar's roster of animated films grows, it might even be possible that Pixarland would become more popular than Disneyland. Then the area can be renamed the Pixarland Resort. Sport stars would exclaim, "I'm going to Pixarland!" after winning the Super Bowl or World Series. Headbands with Flik's antennas would replace Mickey Mouse ears as the top-selling souvenir.

I'm only half kidding when I suggest the creation of a Pixarland. Though I enjoy DCA myself, I know that the park will continue to be overhauled in an attempt to get additional visitors. With so many of the Disneyland Resort's latest attractions already being themed to Pixar films (Buzz, Turtle Talk with Crush, Monsters, Inc., Nemo Subs), it seems that turning DCA into Pixarland would be one way to "fix" what's ailing this park as it surpasses its 5th anniversary.

What do you guys think? Would you visit a Pixarland? What kinds of additions or changes do you think would be cool to incorporate into DCA to acheive this re-theming?

It might seem like a far-fetched scheme to make the transformation happen but I'm reminded of Flik in his Apple ad to "Think Different."



I would go to Pixieland. I think it would be a great place for the child in me to visit with my kids and grandkids.

 

Since I first read this yesterday, I have been wondering about the chances of this actually moving to reality, now that John Lasseter has a position of authority at Imagineering.

I do think that it would have a pretty strong appeal to the general public, since Pixar in just a decade has developed a very respectable brand recognition.

I think they could even pull it off without trying to move the Buzz and Nemo attractions over from Disneyland. Just create more new attractions for DCA.

 

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